With so many different modes of communication nowadays, which one is the best for reaching out to customers? Due to the fact that dating sights already draw in a high amount of visitors and users, Rent-a-Cat will pair with these sights to allow my website to send out a promotional email once a user registers.
But it won't stop there. Because relationships can be so fleeting, Rent-a-cat wants to make sure you stay informed of the fabulous opportunity that the sister website offers once your loved one has become a thing of the past. Due to the fact that Rent-a-cat already has your email address from when you registered to the dating site, it will continue to sent you monthly blasts promoting new kittens, full grown cats, and chances to receive discounts if you sign up for the site on a certain date.
All of the blasts and promotions will be sent out via email, and when you log onto the site and type in your information, you have the option of receiving text messages from Rent-a-cat as well. Due to the fact that email, chat, and other forms of text messaging require minimal media richness (or face to face contact), while the messages are clear and concise, there can sometimes be room for ambiguity and so the users need to head to the site to learn more. Each communication method (or more precisely the operative standard) has a characteristic maximum bandwidth, and due to the fact that text messaging and emailing use little, the media richness is lower.
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